Advertising Today: A Data-Driven Business

A must-read for your spare time—or anytime.

"Ad agencies no longer seem to know what they are for. Their executives like to declare that they don’t work in advertising, since 'ads' are associated with a pre-internet world. Yet when asked to say what it is they actually do, they become vague ('communication') or grandiose ('create culture'). The industry is Balkanised, the engineers talking a different language to the storytellers. Scott Galloway’s lecture articulates the worst fear of the latter: that there is no need for them any more. Yet not everyone is ready to accept redundancy."