The Economist

On this day in 2014, ad man (and co-founder of AMV BBDO) David Abbott had passed away.

For those who don't know, he was the man responsible for the eye-catching red and white print ads that make The Economist iconic. When David Abbott was hired to design ads for a small British newspaper, he captured the essence of their product in a simple, memorable way. 

Since then, this formula has been used time and again for hard-hitting cultural messages that grab readers' attention and delivers thought-provoking insight all at once. 

 Can you think of other brands who use this simple, tried-and-true formula?

Can you think of other brands who use this simple, tried-and-true formula?