Memorial Day, originally called Decoration Day, originated after the American Civil War. Before it became an official federal holiday in 1971 in honor of service men and women who gave their lives in service, American advertising had long connected the day of remembrance with name brands. A great example of this is Seagram's Beverage Company who, in the mid-1960s, created a backyard barbecue guide complete with drink recipes, party tips, and more ideas for entertaining your favorite people. Joe Kaufman, a notable commercial children's book illustrator, created the colorful and uplifting imagery of the American family. Since then, it is debatable that the original intent of the holiday has turned into a holiday similar to the 4th of July or even Labor Day, where Americans can enjoy a day to rest from the long workweek and be with their families and friends. Regardless of how it is celebrated, it's undeniable that advertising plays a vital part in this longtime tradition.